Midia regional e ambiente: a água no jornalismo da EPTV / Regional media and environment: the water in the journalism of EPTV

AUTOR(ES)
DATA DE PUBLICAÇÃO

2007

RESUMO

The present study analyzes how EPTV (Emissoras Pioneiras de Televisão - Pioneer Broadcasting Television Stations) selects, deals with and discloses environmental information related to water through its daily news program, the Jornal Regional (JR). Starting from the acknowledgment of television as an important mass media, which implants and promotes ideologies along its viewers, the intention was to study water messages and representations on JR in the region of Campinas, State of São Paulo, where the program is the audience leader in the genre TV news. In this region, today's model of development promotes high demographic, urban and industrial concentration and, subsequently, one of the lowest indexes of hydric availability per capita and water quality in Brazil. Three consecutive months of JR's programming were monitored, selecting for quantitative and qualitative analysis reports with references to water. An interview with the Press Manager of that broadcasting station was conducted on the news production process of JR. Bibliographic studies revealed a commercial and ideological relationship between Rede Globo (Major Broadcasting Station that EPTV rebroadcasts to the region) and EPTV, contextualizing a commercial relationship, which is subject to the interests of the economical and political elite. In such a context, EPTV creates a representation of reality, which is a form of systematic distortion by which viewers see an objective world through a "filter" that promotes or omits facts in an arbitrary fashion. In this scenario, water is regarded as merchandise on JR's messages, being its availability a result of resources management and disconnected from its natural conditions and environmental role. Environmental issues that degrade quality and limit water availability in the region are attributed to domestic consumption and sewage production. Municipal public administrations are appointed as responsible for the reversal of this situation by means of sewage treatment. Water is also associated to an image of environment which is represented as ‘natural landscape’ in a spectacle perspective for the entertainment of viewers.

ASSUNTO(S)

Água meio ambiente telejornalismo mass media meios de comunicação de massa environment television news water

ACESSO AO ARTIGO

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