Metáforas conceptuais da corrupção na charge e no blog jornalístico


IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia




This research aimed at investigating the role of the metaphor in the political corruption conceptualization in the journalistic blog and cartoon genres. We intended, particularly, to identify, describe and analyze the conceptual metaphors (identified through written and/or visual language) used to conceptualize the political corruption in the text genres considered in the research. The central hypothesis was that the political corruption conceptualization in the corpus could be analyzed from a set of metaphors postulated to morality by Lakoff and Johnson (1999) and Lakoff (2002), so that we could understand corruption as a practice related to the domain of immorality. The research corpus consisted of news from different political journalistic blogs and of cartoons, both related to the theme of political corruption in Brazil. The basis of the theoretical framework was the notion of Conceptual Metaphor, developed by authors such as Lakoff and Johnson (1980, 1999, 2003 [1980]), Lakoff (2006) and Kovecses (2002); the studies about morality proposed, particularly, by Lakoff and Johnson (1999) and Lakoff (2002) in the Conceptual Metaphor Theory. At analyzing the data, carried out qualitatively and interpretatively, we examined the linguistic and visual aspects of conceptual metaphors used to conceptualize corruption in the texts. The metaphorical mappings were understood from three metaphors related to the morality domain, such as, Moral Purity/Cleanliness, Moral Health and Moral Strength. From the Moral Purity/Cleanliness metaphor, we investigated the occurrence of the metaphor CORRUPTION IS DIRTINESS, in which the corruption was conceptualized from the elements in the DIRTINESS domain, e.g. waste and mud, characterized as potentially contaminating and able to raise reaction as disgust. The Moral Health metaphor allowed us to map it as CORRUPTION IS DISEASE, in which corruption was seen as a disease state that attacked its agents and also the entities affected. Its dangerousness was related, particularly, to its contagious feature. From the foreseen mapping in the complex Moral Strength metaphor, the corruption was related to the verticality domain, being associated to the special inferiority position (DOWN). Besides that, it was also represented from the notions of weakness and unbalance in a way of fall or decline.


corrupção moralidade metáfora conceptual linguistica morality conceptual metaphor corruption

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