Conceptual Metaphor
Mostrando 1-12 de 57 artigos, teses e dissertações.
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1. PER UN LEXICON POLITOLOGICO LATINOAMERICANO DE-COLONIALE: O HOMEM CORDIAL, ALTER EGO DELL’HOMBRE CORDIAL
Abstract The 2016 critical edition of Raízes do Brasil, recomposing the corpus of the five editions published by Sérgio Buarque de Holanda between 1936 and 1969, makes it clear how the initial positive connotation of the metaphor o homem cordial has changed into a negative one. The first translations - into Italian (1954) and into Spanish-American (1955) -
Cad. Trad.. Publicado em: 2021-04
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2. Map, Foundations, Recipe, Burden: Teachers’ Conceptual Metaphors on Lesson Planning
RESUMO A metáfora conceitual constitui o quadro teórico e, ao mesmo tempo, a ferramenta de elicitação e análise desta investigação do tipo qualitativo. O objetivo deste estudo é analisar o papel das metáforas conceituais para revelar as conceptualizações dos participantes da investigação sobre a planificação das lições nas escolas chilenas.
DELTA. Publicado em: 02/12/2019
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3. A Metáfora Visual no Relato Integrado: uma análise semiótica
RESUMO O Relato Integrado é uma recém-incorporada prática de comunicação corporativa, concisa e inovadora, que recorre a símbolos da linguagem visual na apresentação das informações. Dada a novidade, este artigo explora a comunicação visual nos Relatos Integrados das empresas participantes do Programa Piloto brasileiro, com foco no uso de um tipo
Intercom, Rev. Bras. Ciênc. Comun.. Publicado em: 19/08/2019
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4. DISCURSO Y METÁFORA: DOS CLAVES PARA ANALIZAR EL CUERPO EN LAESCUELA
ABSTRACT: This text is a conceptual approach to school aesthetics as a historical-educational object, as a “factory of the sensible”, the school produces sensorialities that are part of the ways in which bodies “live” and “know” the world. Within the framework of this discourse, the school has been a tool for the unification of practices and valu
Cad. CEDES. Publicado em: 2018-04
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5. La matrice juridique et révolutionnaire de la pensée kantienne
Abstract The aim of the article is to highlight the political significance of the advent of Kant’s Critique. In order to establish it, a double thesis is defended: (a) there is a juridical matrix underlying the conceptual movement of the critical philosophy, whose (b) emancipatory and revolutionary strength is revealed in the light of the context of its fo
Kriterion. Publicado em: 2017-12
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6. AU COMMENCEMENT ÉTAIT LA MÉTAPHORE: UNE INTUITION PRÉCOCE DE NIETZSCHE SUR LA PRIMAUTÉ DE LA MÉTAPHORE COMME MATRICE COGNITIVE
ABSTRACT This paper highlights the precedent, managed by the precocious insights of the young Nietzsche who advocated the structuring force of the metaphor as the matrix of cognitive powers. We first provide a short sketch of the postulates and gains of cognitive grammars. We examine the guidelines of the works on cognitive research led by great Eleanor Rosc
Kriterion. Publicado em: 2015-12
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7. THE VISUAL METAPHOR OF DISABILITY IN SARAH LEAVITT'S GRAPHIC MEMOIR TANGLES: A STORY ABOUT ALZHEIMER'S, MY MOTHER, AND ME
Borrowing George Lakoff and Mark Johnson's Conceptual Metaphor theory, and its implications for the study of visual metaphors, this article seeks to investigate the representation of the disabled body in the graphic memoir Tangles: A Story about Alzheimer's, My Mother, and Me(2012), by Sarah Leavitt. The genre of comics, as a cross-discursive medium, is prol
Ilha Desterro. Publicado em: 2015-08
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8. Narratives and sensemaking of an organizationally-based environmental disaster
This work investigates the narratives of corporations, public agencies, politicians, unions, lawyers, public attorneys and community in different public inquiries undertaken as a response to an organizationally-based environmental disaster in Brazil. In order to understand the phenomenon, this paper creates a framework that integrates sensemaking, narrative
BAR, Braz. Adm. Rev.. Publicado em: 2014-06
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9. Os esquemas de FORÇA e a metáfora da GUERRA: uma análise sociocognitiva dos usos do mas em mediação / Force schemes and war metaphor: a sociocognitive analysis of the theuses of "but" in mediation
Neste estudo qualitativo, objetiva-se descrever os usos do conector mas em um corpus de mediação endoprocessual, à luz da Linguística Cognitiva, baseando-se, sobretudo, na Teoria da Metáfora Conceptual e nos conceitos de categorização, esquemas imagéticos e modelos cognitivos idealizados (MCIs). Investigam-se as bases cognitivas que fundamentam os se
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 09/03/2013
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10. A emergÃncia de metÃforas na fala sobre violÃncia urbana: uma anÃlise cognitivo-discursiva / The metaphor emergence in the speech of urban violence: a discourse-cognitive analysis
The discourse can be seen as a complex dynamic system, which adapts itself according to contextual needs. Thus, the metaphors in the discourse seem to emerge out of a conceptual negotiation along the conversational interaction. Cameron (2003, 2007, 2008) calls these types of metaphors systematic, since they permeate different talks, signaling a collaborative
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 07/08/2012
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11. Metáforas conceptuais da corrupção na charge e no blog jornalístico
This research aimed at investigating the role of the metaphor in the political corruption conceptualization in the journalistic blog and cartoon genres. We intended, particularly, to identify, describe and analyze the conceptual metaphors (identified through written and/or visual language) used to conceptualize the political corruption in the text genres con
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 22/03/2012
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12. Processos conceptuais, WikiLeaks e informação / Conceptual Metaphors, Wikileaks and information
Metaphor was understood just as a kind of ornament used in the Poetics and Rhetoric, and not recommended for scientific discourse. From the year 1970, established itself as an extensive system of mental categorization, automatic, largely unconscious, used in everyday life and also in international relations. After the rise of Wikileaks, a site dedicated to p
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 14/02/2012