Implementação de práticas de responsabilidade social : estudo de multicasos em empresas da área metropolina de Fortaleza

AUTOR(ES)
DATA DE PUBLICAÇÃO

2007

RESUMO

This dissertative study intended to investigate the Corporative Social Responsibility implementation concepts and pratical from Ceará companies, and its consequence in the competitiveness, at the same time that it intended to show these concepts, to argue on the implementation process base, to discourse regarding its regulate normative order, presenting the instruments used to certify and to evidence the Corporative Social Responsibility, and to investigate the foundations that guide the practical implementation of its in the organizational scope. The methodology used in order to reach for the objectives considered consisted of a research bibliographical in the theoreticians and institutions scientific production about the subject object of this study, followed by an explorative research, of qualitative nature, that adopted a case study in sex pertaining to Ceará companies who had received the Delmiro Gouveia Award for their social performance in 2005, as technique, and the semi-structured interview, elaborated on the categories defined in the literature review, as instrument of data collect, being the content analysis the technique of option for the interviews results treatment. As results, all the estimated ones had been validated and were verified, still, that the companies had assumed the social responsibility as form to perceive competitive advantages, even so not of the form as it was idealized, as an end in same itself, but as plus a strategy come back toward the magnifying of the financial results of these organizations.

ASSUNTO(S)

empresas - responsabilidade social - dissertaÇÕes ciências sociais aplicadas

ACESSO AO ARTIGO

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