Governance profile and the coordination of strategic alliances of the Brazilian beef agribusiness system / Perfil de governança e a coordenação de alianças estratégicas do sistema agroindustrial da carne bovina brasileira

AUTOR(ES)
DATA DE PUBLICAÇÃO

2009

RESUMO

The research aimed at finding the link between the governance structures and the coordination in Brazilian beef alliances. The analysis is based upon the transaction cost economics to identify the transaction dimensions, investment specificity, frequency and uncertainty, and on the concepts of relative scope and embbededness in order to finding the relationships density among agents. A description of the Brazilian beef agroindustrial system was developed in order to understand its modernization process based upon the analysis of its rural production practices, the increasing pattern of rural financing operations, and the Brazilian beef exports growth at the international markets. The research also has summed up the beef agribusiness system literature about players coordination: farmers, pack industry and retailers, at international and national levels. It was performed an empirical research on four Brazilian beef alliances each one with the leadership performed by a specific agent in the production chain: farmers, pack industry and retailing. It was found evidence that agents coordination is strengthened by horizontal network of dense relationships implemented by farmers leadership, and also through retailer vertical control.

ASSUNTO(S)

carnes e derivados strategic alliances alianças estratégicas beef sector coordenação indústria pecuária pecuária de corte. bovinos de corte coordination

ACESSO AO ARTIGO

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