Gestão de qualidade no Brasil : setor serviços

AUTOR(ES)
DATA DE PUBLICAÇÃO

24/11/2005

RESUMO

This project intends to analyse quality management in Brazilian services segment. The study was undertaken through the mailing of an extensive questionnaire to a convenience sample of large-, mid- and small-sized companies. The survey covers social-organizational, technical-technological and economical-competitive aspects of the firms. It has appraised the procedures used in quality management as well as the results achieved by firms on this respect. This research is part of a worldwide program on quality management, under the coordination of Prof. Gustavo Vargas from California State University at Fullerton.

ASSUNTO(S)

gestão da qualidade serviços modernização competitividade práticas empresariais gestão da qualidade total - brasil serviços (economia)

ACESSO AO ARTIGO

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