Gerenciamento de resultados em cursos de pós-graduação lato sensu através da metodologia do custeio alvo / Management of results in Post-graduation courses - latu sensu by means of target cost methodology

AUTOR(ES)

Gabriel Modesto Bomfim

DATA DE PUBLICAÇÃO

2006

RESUMO

The focus of this research is to verify the viability of the utilization of a managerial tool that gives subsidies for the decision making of the managers in the current organizational reality, a moment in which the competition became more intense. More specifically, this work cares for the practice application, through a case study, of the methodology of the target costing in an Educational Institution that offers latu sensu post graduation courses, located in the interior of São Paulo. There is, this way, the possibility to test, using the service branch, a methodology about which there are few studies developed in the country, and whose utilization has been very reduced even in world scope. In this study, first the antecedents that define the research problem are sought, tracing the goals and hypotheses of work. Soon after it, a bibliographical research is done concerning the subject, elaborating a conceptual study about the methodology of the target costing, in which the technique of the value analysis or engineering is included. Finally, the practice application of the methodology is accomplished through a case study. The development of the methodology of the target costing is initiated with a historical approach, telling about its appearance and evolution. We continue with its conceptualization, objectives and necessary procedures for implantation, culminating with the benefits obtained with the methodology, as well as with its main limitations and criticism. It is schematized afterwards, the conceptual structure of the value engineering, considered the base of the target costing existence, presenting a historical and conceptual approach, developing the procedural technique to obtain the value index, what enables the management of the items that should be replaced, eliminated, replanned or encouraged, obtaining a cost administration guided for the optimization of the results. The case study, through the implantation of the methodology, allowed identifying and, consequently, managing in a ruled way the components that form the costs of a post graduation course, decreasing costs or leveraging attributes, based on the full satisfaction of the consumers.

ASSUNTO(S)

education contabilidade gerencial ensino management account pós-graduação post-graduation

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