Exportações brasileiras: fatores explicativos da participação das micro e pequenas empresas (MPE) / Brazilian exports: factors which explain the participation of small companies
AUTOR(ES)
Fernando Martinson Ruiz
DATA DE PUBLICAÇÃO
2005
RESUMO
Despite its apparent simplicity, exportation has been deeply studied in the last decades and researchers have not yet come to a consensus. The literature cannot yet explain why some firms succeed while others fail to export and how the perception of motivations and barriers varies amongst different types of firms. This thesis focuses on small companies, which probably face more barriers and perceive less advantages and motivations to export than bigger and more established companies, resulting in a mere 2,4% contribution to Brazilian foreign trade. Firstly, It was studied the barriers and motivations that have influence on exports. A survey was carried out with executives of small firms and the factors (motivations and barriers) were ranked based on the perception of importance of each one. Secondly, it was tested whether the relative score given by respondents varies according to industry, target market, frequency of exports, international experience and entry mode. The results show that small firms are usually motivated by short term incentives like better prices or international sales of production surplus. Nevertheless, some firms start to be motivated by long term incentives like learning with foreign clients and competitors. Disadvantageous currency policy, high level of bureaucracy and poor transportation infrastructure are considered the strongest barriers. These findings suggest that both public and private social action is required. It is described in this document some actions in course.
ASSUNTO(S)
motivation motivações small companies pequenas empresas barreiras exports barriers exportação
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