ESTRATÉGIA DE DESIGN EM EMPREENDIMENTOS DE MODA: AS TRAMAS DO SUCESSO EMPRESARIAL NO DESIGN DE MODA NA CIDADE DO RIO DE JANEIRO / DESIGN STRATEGIES IN FASHION ENTERPRISES: THE INTERPRISES SUCSSESS WEFT IN FASHION DESIGN AT RIO DE JANEIRO CITY

AUTOR(ES)

LUCIANA COSTA DE FREITAS

DATA DE PUBLICAÇÃO

2007

RESUMO

The dissertation Design strategies in Fashion Enterprises - The interprises sucssess weft in fashion design at Rio de Janeiro city, focuses on the Business Success Stories (plots) of Fashion Design in the city of Rio de Janeiro with the aim to the identify elements of management in the field of fashion design and their application within the undertakings of fashion here since its emergence in the nineteen sixties. Furthermore how the application of these elements were often introduced intuitively by its managers, herewith evaluating the relevance of design management epistemology applied to business generically. This research depicts the overall ambience of the fashion system on a whole and subsequently that of Rio de Janeiro itself. It does so by, first emphasizing the local elements that were translated into a carioca style and then, by describing the origins and development of fashion design in this city and finally, the materialization of its clothing industry. At the same time it will describe how it developed into a local dressing style. From this point on it lists the elements of management in design that are applicable to the fashion industry, with branding management emphasis, and thereafter, validating it with the bibliographic research and qualitative field research of the cited elements. This is where the relevancy of the tools, techniques and strategies materialize, organized as an orchestra, in such a way as to conduct the brand and carry it onto the absolute renown and excellence of the market.

ASSUNTO(S)

fashion design management fashion brands fashion system rio de janeiro gestao em design de moda panorama da moda carioca sistema da moda carioca`s fashion view rio de janeiro marcas de moda

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