Fashion Brands
Mostrando 1-8 de 8 artigos, teses e dissertações.
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1. The Relational Aspects of Luxury Consumption in Brazil: The development of a Luxury Customer Relationship Perception Scale and the Analysis of Brand Personality Influence on Relationship Perception on Luxury Fashion Brands
RESUMO O principal objetivo deste artigo foi desenvolver uma escala para mensurar a percepção de relacionamento entre consumidores de marcas de moda de luxo no Brasil. Para tanto, seguimos as orientações de Churchill (1979) e Rossiter (2002) para desenvolvimento de escalas, abarcando entrevistas e a criação de uma versão piloto da escala, submetida a
BBR, Braz. Bus. Rev.. Publicado em: 2019-06
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2. Luxe et virtualité: le vertige du contrôle
AbstractThe communication of luxury brands had once counted on specific media (special shops, specific pages of magazines, its own advertising codes) distant from other more generic media vehicles, but nowadays such communication must define its new codes, in order to build its specificity in the new virtual media, starting with its presence on the internet,
Galáxia (São Paulo). Publicado em: 2015-12
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3. O consumo da pirataria na moda de luxo: o espelho de duas faces
The consumption of piracy in Brazil has grown rapidly, including this country being considered one of the largest consumer markets of counterfeit products in the world. At the same time, Brazil is also one of the top ten luxury markets in the world, producing a contradiction in relation to the luxury fashion products and piracy, arriving on shelves and the c
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 07/12/2010
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4. Consumo simbÃlico no Orkut: associaÃÃo Ãs marcas de moda no ambiente virtual
When we talk about todayâs actual context of society, we refer to the value of communication, in other words, information. The relations of the contemporary man with new technologies, new media and the proliferation of the means of communication edify the changes in culture, exploring a definition of a new mediatic era , a cyber culture. In this new conjunc
Publicado em: 2009
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5. FASHION BRAND STORES: INTEGRATING THE FASHION BRAND IDENTITY TO POINT OF PURCHASE DESIGN PROJECTS / LOJAS DE MARCAS DE MODA: INTEGRANDO A IDENTIDADE DAS MARCAS DE MODA AOS PROJETOS DE DESIGN PARA O PONTO DE VENDA
This present research approaches the fashion brands point of purchase design projects as an important way of transmission for their brand identity. Assess the process of development and integrating of these projects with one another and with the brand identity. The practical research was realized by a participative action research, during one year, to test a
Publicado em: 2008
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6. A marca na moda jovem: a relevância da experiência colateral na eficácia comunicativa da marca
The identity of Fashion brand, especially in young universe, is build by several information that are beyond the commercialized clothes. To understand the complexity and therefore to get more knowledge about this phenomena, the present research intends to analyze the relevance of Collateral Experience - theoretical concept from Charles Sanders Peirce in his
Publicado em: 2007
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7. ESTRATÉGIA DE DESIGN EM EMPREENDIMENTOS DE MODA: AS TRAMAS DO SUCESSO EMPRESARIAL NO DESIGN DE MODA NA CIDADE DO RIO DE JANEIRO / DESIGN STRATEGIES IN FASHION ENTERPRISES: THE INTERPRISES SUCSSESS WEFT IN FASHION DESIGN AT RIO DE JANEIRO CITY
The dissertation Design strategies in Fashion Enterprises - The interprises sucssess weft in fashion design at Rio de Janeiro city, focuses on the Business Success Stories (plots) of Fashion Design in the city of Rio de Janeiro with the aim to the identify elements of management in the field of fashion design and their application within the undertakings of
Publicado em: 2007
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8. A linguagem das marcas de calçados da moda: um enfoque publicitário / A linguagem das marcas de calçados da moda: um enfoque publicitário
The general objective of the study is to investigate the aspects of the advertising language of the chosen brands for the study of cases (Sândalo; Carmen Steffens and Democrata) taking as a reference the commercial advertising (print media advertising) of the trendy shoes. It is necessary to consider two essential aspects in the communication process: the e
Publicado em: 2006