Dinâmica locacional da vitivinicultura: novas regiões do Rio Grande do Sul e Vale do São Francisco / Locational dinamic of viticulture: new production areas in the state of Rio Grande do Sul and Vale do São Francisco

AUTOR(ES)
DATA DE PUBLICAÇÃO

2006

RESUMO

The purpose of this work is to identify which locational variables influenced the decision made by producers from the state of Rio Grande do Sul (RS), main viticulturist state in Brasil, to expand investments on the wine industry. There was a movement of territorial expansion of wine production to new regions in RS (Serra do Sudeste and Campanha) and to Vale do São Francisco, in the states of Bahia and Pernambuco, regions in which he grape agriculture hadrit started yet. The direct-interview with viticulturists was the main source of information used by this work. This research embraced 73,3% of the producers investing in those new regions, and it was conducted during December/2005, in the State of Rio Grande do Sul, and January/2006, in Vale do São Francisco. Descriptive statistic has been applied to summarize the data obtained with the interviews, due to qualitative variables representing most of the questions. The main hypothesis of this work suggests that in the agroindustry, variables involving raw material (quality, supplier) are the main factors in making the decision as to production area. A review of Bowersox Theory (1978) associated with the theory of locational factors was employed as theoretical referential. As for results, it was possible to validate that Brazilian viticulture was conditioned to the place distribution of productive resources, standing out the following factors: edaphoclimatics, raw material quality, manager behavior and land availability. Thus, the research revealed that companies have been concerned regarding the quality of the final product (wine), which is optimized through raw material quality (grape) that depends on edaphoclimatic conditions of the productive area. Indeed, the need to achieve a higher level of quality forced the viticulture to expand its production area to Serra do Sudeste and Campanha (RS) and Vale do São Francisco, which has recently turned into an attractive area to foreign investment, because of its excellent edaphoclimatic conditions, two harvests a year, continuous output year round and a small agroindustry.

ASSUNTO(S)

viticulture fatores locais vitivinicultura expansão geográfica location factors geographic expansion

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