Consumo simbÃlico no Orkut: associaÃÃo Ãs marcas de moda no ambiente virtual

AUTOR(ES)
DATA DE PUBLICAÇÃO

2009

RESUMO

When we talk about todayâs actual context of society, we refer to the value of communication, in other words, information. The relations of the contemporary man with new technologies, new media and the proliferation of the means of communication edify the changes in culture, exploring a definition of a new mediatic era , a cyber culture. In this new conjuncture of expansion of the subject across the interfaces of machines, the velocity of the transmission of information, the rupture in the notion of time and space, the phenomenon fashion reveals itself interacting in this new paradigm of behavior. The phenomenon of fashion appears with the constant modification of trends, perceived even faster in cyberspace. With the transference of signs from physical space to virtual space, the symbolic consumption also became to be perceived in cyber culture as a mean of approximation of the subject with the symbols related to fashion brands in the virtual space. In this project, the approximation of this phenomenon is going to occur through the theories of consumption, communication and the semiotic analysis of symbols of fashion brands in virtual communities, using Orkut and the userâs profiles as samples of this research.

ASSUNTO(S)

marca de produtos desenho fashion brands ilustraÃÃes realidade virtual symbolic consumption comunicaÃÃo no desenho imagens identidade social virtual environment moda

ACESSO AO ARTIGO

Documentos Relacionados