Articulação teórica entre responsabilidade social corporativa e vantagem competitiva

AUTOR(ES)
DATA DE PUBLICAÇÃO

2009

RESUMO

The desire to find elements that can link Corporate Social Responsibility (CSR) with competitive advantage is not recent, as there has been interest in this issue since the 1970s. Most of the international and Brazilian works analyzed are not based on empirical research that proves the existence of a positive relation between these two variables. However, a convergent delineation can be identified that considers integrated demands, in such a way that the company can operate in accordance with social values. These demands, and the lack of studies on the subject, reinforce the need for works that integrate CSR with competitive advantage. In view of the need to widen knowledge on the subject, this study proposes a theoretical articulation between CSR and competitive advantage. Exploratory research was carried out using secondary sources, based on international and Brazilian journals classified in categories A and B by the Qualis system of CAPES, and available on electronic databases. Based on the data analysis, a theoretical triangulation was produced, aiming to extend the opportunities to produce knowledge, establish different forms of comparison, and define similarities, differences and complementarities between the models regarding the two themes. The results reveal that although highly complex, the dimensions and levels of analysis of the models on CSR and competitive advantage go beyond their delimitation and scope, signaling that they are not mutually exclusive and that there exists a possibility of integration between them, under the focus of the individual, organizational and social dimensions

ASSUNTO(S)

corporate social responsibility competitive advantage vantagem competitiva administracao responsabilidade social corporativa strategy estratégia

ACESSO AO ARTIGO

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