A responsabilidade social empresarial na cadeia de fornecedores do varejo supermercadista: um estudo de caso.

AUTOR(ES)
DATA DE PUBLICAÇÃO

2006

RESUMO

This research aimed to find out the level of involvement of the chain of retail supermarket suppliers with the so-called Corporate Social Responsibility. The approach of the theme was chosen from the case study, at the Cardoso Supermarket, in Jequié, Bahia, through its suppliers chain, emphasizing those from the state of Bahia, due to the greatest volume of businesses they make with the company. More specifically, this research has tried to, through a comparative analysis, investigate the commitment of the baianos suppliers of the Cardoso Supermarket and other states of the country with the Corporate Social Responsibility, from the seven themes involving CSR proposed by the government statistic agency Ethos: Values and Transparency; Internal Public; Environment; Suppliers; Consumers; Communities; Government and Society. In order to find a diagnosis, it was decided to use a qualitative research based on description and exploration by means of an adapted questionnaire used by the Institute Ethos/SEBRAE, which contemplates seven great CSR themes. 141 companies of all sizes, areas and regions of the country were used. The analysis of the collected data shows that, considering a scale from 1 to 4, the sample of the suppliers chain ranks level 3 regarding their involvement with the subject. This demonstrates that the companies studied have already embraced the concepts of CSR and are aware of the importance of becoming socially responsible. The research also observed the involvement of the companies according to their size and trade field. The results show that the bigger the company the higher its involvement with the CSR. As for their trade field (food, drinks, personal hygiene and cleaning, non-food, distributors and wholesalers) no significant differences related to the level of involvement of the companies with the subject were found. Among the themes studied, it was also noticed that, while the relationship with the consumers reached the highest score (9.2) in a 0-10 scale, based on several topics involving that public, the relationship Government-Society received the lowest score (6.0), which shows that there is a great opportunity for the companies to build partnerships with the state and the organized civil society, aiming to unite strength searching for a sustainable development of businesses and society. Eventually, this research proposes strategic actions regarding the involvement with the theme CSR between the Cardoso Supermarket and its suppliers chain.

ASSUNTO(S)

suppliers supermarket responsabilidade social empresarial administracao de empresas varejo fornecedores supermercado retail corporate social responsibility

ACESSO AO ARTIGO

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