A model of QFD application in beverage development / Modelo de aplicação de QFD no desenvolvimento de bebidas

AUTOR(ES)
DATA DE PUBLICAÇÃO

2007

RESUMO

Presented is a model for the application of QFD (Quality Function Development) methodology in beverage development to verify the advantages and disadvantages of its use in a private company. Among others, are expected as advantages of its use a reduced of development period, product quality guarantee since its development and conception, and meeting the costumer requirements. In the first part of this work will be presented the theorical point of view about customer requirements (client voice) and how the information from the market may direct and facilitate the decisions to be taken by organizations. Also, will be evaluate the voice of client position in quality management system and how it will be applied in QFD methodology. Then will be presented the QFD concepts according to most important authors of quality management, showing how this tool have changed the goal of organizations to follow the quality guarantee. In the third part of this work is expected to apply QFD methodology in the beverage development, in a specific case of a private company, since customer requirements until its changing into demanded quality of the product

ASSUNTO(S)

beverages satisfação do consumidor quality management product development bebidas qfd gestão da qualidade total desdobramento da função qualidade customers

ACESSO AO ARTIGO

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