A integração entre o processo de desenvolvimento de produto e o gerenciamento da cadeia de suprimentos e sua relação com o papel desempenhado pelo engenheiro de produto. / Product development process and Supply Chain Management integration and its relationship with the role played by the Product Engineer.

AUTOR(ES)

Julian Neves Tonioli

DATA DE PUBLICAÇÃO

2003

RESUMO

The pursue of any competitive advantage that generates strategic differentiation is a constant to modern companies. This issue objective is to present how two basic processes of every company: the Product Development Process and the Supply Chain Management, play central role in the corporate strategy in order to achieve differentiation; how these processes relate to each other e what is its impact upon the human agent, thought as the Product Engineer. These two processes are then presented; their organization and individual strategic role are studied; their relationship mechanisms; their required professional characteristics; the information systems that support this integration and its professionals and, at last, the fundamental role of the human agent in the completion of this process and consequent generation of competitive differentiation is affirmed.

ASSUNTO(S)

product development process cadeia de suprimentos processo de desenvolvimento de produto supply chain management

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