A hotelaria na cidade de Porto Alegre: gestão de redes e gestão familiar

AUTOR(ES)
DATA DE PUBLICAÇÃO

2005

RESUMO

The hotel is an important element for tourist activity and for human displacement. It is part of the tourist destination offer and of the tourist product. In the city of Porto Alegre, this study analyzed the elements referring to two kinds of hospitality industry: family-run hotel (traditional hotel) and international hotel nets. Evolution, hotel characteristics and management were part of this study that sought to understand the reasons whereby the family-run hotels had to adept themeselves to the new market trends with the arrival of the international hospitality industry to the city in 1995. In this context, the first part of this study, based on an exploratory research and on a literature revision, presents historical elements of international and Brazilian hospitality industries. The elements that compose a familu-run company, its founder, the family, and aspects related to succession (an element that strongly influences the family-run company management) are seen as well. After that, this study describes aspects of family-run hotel management, partnership hotel management and hotel management in general. Then it refers to evolution data of family-run hotel management and of international chains established in the city of Porto Alegre, as well as their management characteristics. The second part is comprised of a descriptive research carried out with managers of family-run hotels and also of international hotel chains, in the sence of detecting the reaction of these so similar yet so different enterprises: similar for offering the same basic services and different in their management. Family-run management, still stringly rooted in its origin (fouder) and trying to remain in a competitive market seeks to level it self to the international hotel chain referring to the very complex management of service quality.

ASSUNTO(S)

hotelaria gestão familiar turismo management gestão hotelaria familiar empresa familiar hospitality industry family-run hotel porto alegre - hotelaria

ACESSO AO ARTIGO

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