A CRIAÇÃO DE VALOR INFLUENCIANDO O POSICIONAMENTO ESTRATÉGICO: ESTUDO DE CASO DO GRUPO RCH / THE CREATION OF VALUE INFLUENCING THE STRATEGICAL POSITIONING: STUDY OF A CASE OF THE GROUP RCH

AUTOR(ES)
DATA DE PUBLICAÇÃO

2006

RESUMO

Due to the ongoing market evolution, the strategic positioning in most organizations is a recurrent concern among the managerial board; the use of the Delta Model proposed by Hax &Wilde is a relevant approach. The Delta Project redefines the market evaluation in three new competitive dimensions and it accounts for more complex economic forces, linking business strategy to business execution. A case study has been built according to the Yin Methodology (2003), which uses collected data from documentary research and qualitative analysis of interviews done with RCH senior and middle management as well as with its main suppliers and customers. After data interpretation and analysis, results show the main attributes characteristic of the Delta Model of significant value to the Company`s management, suppliers and customers. The study identifies the importance of value creation and its influence in the strategic repositioning of the group RCH. As an answer to this proposition, a figure named - Time Tunnel - has been built. It relates the time line to the Delta Model and it shows the consequent change from strategic dimension of best product to strategic dimension of total customer solution since its foundation until present date.

ASSUNTO(S)

criacao de valor modelo delta attributes atributos creating value posicionamento estrategico strategic positioning delta model

ACESSO AO ARTIGO

Documentos Relacionados