Advertising Photography
Mostrando 1-8 de 8 artigos, teses e dissertações.
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1. A Imagem da mulher na moda: uma anÃlise das representaÃÃes dos corpos femeninos nas fotografias publicitÃrias da marca Dolce &Gabbana / The Image of women in fashion: An analysis of the female body representations on the advertising photographs from the brand Dolce &Gabbana.
Esta pesquisa aborda a representaÃÃo da beleza feminina nos corpos exibidos em vinte e quatro fotografias publicitÃrias da marca Dolce &Gabbana, analisadas sob a perspectiva de dois mÃtodos: a anÃlise composicional, sugerida por Rose (2001), e um mÃtodo desenvolvido por Dyer (1982) para a interpretaÃÃo das repr esentaÃÃes dos corpos na publicidade.
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 03/04/2012
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2. Chris Cunningham: autoria em videoclipe
The work from the video artist Chris Cunningham is the main theme of this research. The several audiovisual productions of this director include video installations, advertising and mainly music videos. There are two reasons for the choice of this object. The first one is related to the contemporary themes of Cunninghams projects such as cyborg and freak bod
Publicado em: 2009
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3. FRONTEIRAS E CONVERGÊNCIAS ENTRE PUBLICIDADE E FOTOJORNALISMO: ESTRATÉGIAS COMUNICACIONAIS DA IMAGEM PUBLICITÁRIA
This work aims to address some of the strategies of persuasion of advertising speech. From the perspective of its relation with journalism, mainly photojournalism, advertising tries to establish itself on strategies to make real and supposed evidence of the products qualities, which Floch means as advertising reference. Such strategies are based on figurativ
Publicado em: 2008
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4. Fotojornalismo: realidades construídas e ficções documentais / Fotojornalismo: realidades construídas e ficções documentais
Our trajectory in photojournalism, marked by thirteen years of work as a reporter and photographic editor of the company Empresa Folha da Manhã S.A. allowed us to know, in practice, the process of creation an photojournalistic image. Despite the international production relatively abundant and the work of renowned Brazilian professionals in the area, the pr
Publicado em: 2008
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5. Construção de identidade de marca, fotografia de moda e erotismo: As campanhas Sisley. / Building brand identity, photography and fashion eroticism: Sisley campaigns.
This dissertation was developed to the effect to discuss the relations establish and noticed at the present time, between fashion photography and eroticism. Resumedly proposes the analysis of Sisleys advertising campaign, with focus in the importance and meaning of such cultural expressions for the establishment of its identity before its consumers.
Publicado em: 2007
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6. Processo de Escolha de Bancos de Imagens: Aplicações no Marketing Business to Business
The general objective of this research is to verify which attributes are most relevant to a stock photography agency that represent the purchaser's standards of choice. For this objective to be accomplished, qualitative interviews with the customers of stock photography agencies had been made in order to raise the attributes considered with relevance in th
Publicado em: 2007
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7. "Fotografia - do analógico para o digital: um estudo das transformações no campo da produção de imagens fotográficas" / Photography - from analogic to digital: a study of the transformations in the field of photographic images production.
Esta pesquisa foi desenvolvida com o objetivo de nos aprofundarmos nas questões que decorrentes do advento das mídias digitais, permeiam a fotografia atualmente. Para isso, tomamos como objeto de estudo o campo da fotografia publicitária, uma área que trabalho e expressão com imagens que tem sofrido significativas transformações. Os focos da pesquisa
Publicado em: 2006
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8. Esplícitos engodos - Desejo e erotismo na ausência do corpo
The present research examines the construction of the erotic message in advertising images which do not show bodies and do not bring an authentic subjectivity. If an absence is configured, the image, that still has sexual effects, seems to do it through clues of an absent simulacrum, through references to sexual elements, or through a simulated simulacrum. W
Publicado em: 2006