Advertising Announcements
Mostrando 1-12 de 12 artigos, teses e dissertações.
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1. A FINANCEIRIZAÇÃO DA EDUCAÇÃO PRIVADA NAS PÁGINAS DE REVISTA: DISCURSOS PUBLICITÁRIOS SOBRE A UNIVERSIDADE BRASILEIRA
RESUMO: Neste artigo, partimos da premissa de que a educação superior privada brasileira passou por importantes transformações, convertendo-se em objeto de consumo e, posteriormente, em ativo financeiro. Sob o viés semiótico da publicidade de instituições de educação superior, fazendo uso da análise de discurso como método de pesquisa, buscamos m
Educ. Soc.. Publicado em: 23/09/2019
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2. PUBLICIDADE AUTORREFERENCIAL DO DIÁRIO GAÚCHO: ENCENAÇÕES DO PRODUTO MIDIÁTICO E DO LEITOR
In this work the focus given to the printed newspaper goes beyond the function institutionalized in the social construction of reports and is focused on the notion product media to be "sold" the advertising market. The attention is back to ads that reference the vehicle of communication in which being published as self-referential ads. The main goal is to in
Publicado em: 2010
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3. Our advertisements, please! : an analysis of discourse on the advertising langage. / Nossos comerciais, por favor! : uma análise discursiva sobre a linguagem publicitária.
We bring in this work a discursive analysis on the language advertising executive whose epistemological anchorage that occurs for the theory of the Analysis of Speech (AD) of French origin (MICHEL PÊCHEUX). We add interlocutions with Bakhtin. We still include some scholars of the communication, the advertising and the marketing Neves, Sant Anna, Gracioso, P
Publicado em: 2009
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4. A SEGMENTAÇÃO DE MERCADO E A COMUNICAÇÃO PUBLICITÁRIA NO TURISMO: o modelo de Plog em anúncios veiculados por revista especializada
The Advertising has as social function to inform, to divulge and to stimulate the consuming market to satisfy its emotional and physical needs and the tourism while socioeconomic phenomenon finds in the persuasives speeches advertising executives a fertile land to promote its products and services that are involved for an atmosphere of magic and seduction. T
Publicado em: 2007
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5. O lÃxico dos anÃncios de escravos nos jornais do Recife do sÃculo XIX (1853-1855)
This research aims at recognizing and analyzing lexical and phraseological aspects as well as the discoursive strategies present in newspaper announcements on escaping slaves over the years of 1853 to 1855, extracted from the DiÃrio de Pernambuco. The research was carried out taking into account aspects: Analysis of newspaper announcements, description of t
Publicado em: 2007
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6. Retórica intratextual e contextual na publicidade
The present inquiry takes as an object the printed Brazilian publicity of the 1900 years, with focus in the period understood between the decades of 1960 and 1980, in lifting carried out from announcements conveyed in specialized publications of historical hallmark, like yearbooks of publicity, portifólios of advertising agencies or publications carried out
Publicado em: 2007
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7. Jovens de 60, identidade discursiva do sexagenÃrio na publicidade
XXI century is marked by the population aging, whose first members are the youths of sixtyÂs of last century. It was that youth, that began revolutionizing the politics, the culture, the human relationships and also become consumers and proposed new society values, arriving at the sixty years in a new configuration of old age that her table helped to create
Publicado em: 2007
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8. Mulheres de verdade e discursos verossÃmeis: novas prÃticas discursivas na publicidade de cosmÃticos
The feminine cosmetics ads has been guided for a long time by certain aesthetic pattern, printing in their announcements models whose beauty went away enough from common woman to who the products are for. Using common women as advertising model, the campaigns âbeautiful woman of truth" and "real beauty", respectively of the companies Natura and Dove, seemed
Publicado em: 2007
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9. Produção de sentidos na leitura de anúncios publicitários: perspectivas para o ensino
Esta dissertação insere-se na linha de pesquisa Leitura, Escrita e Ensino e tem como foco a leitura do texto publicitário no ciclo II do Ensino Fundamental. Partindo-se do pressuposto de que o ensino de leitura deve levar em consideração o conhecimento prévio do leitor no estabelecimento da coerência textual, pretende-se evidenciar na análise de quat
Publicado em: 2007
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10. O discurso publicitário de "lingerie da marca Duloren": um estudo semiótico
The objective of this work was to examine the construction of the image of the citizen (woman) in the announcements of lingerie of the Duloren mark (of 1997, 2000 and 2005) and which the used strategies in these announcements to persuade the readers to buy and to use the products of the Duloren mark. Three published announcements of lingerie of the Duloren i
Publicado em: 2006
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11. Os valores sociais e a argumentação no discurso da propaganda
Among several everyday discourses, the advertisement one is a vast research subject not only in Argumentative Semantics but also in other areas of the humanities. This study will point out the existent social values in advertisement discourse and the argumentative tools used by the sender to consolidate such values and to make the announcements more persuasi
Publicado em: 2004
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12. Argumentação e publicidade: o universo feminino e o percurso da sedução
The dissertation herein is located in the research line of Reading and Composition. The objective of this work is to analyze argumentative aspects and other rhetorical procedures used in the advertising speech. The corpus, constituted of advertisements of sanitary napkins published in the Grande Hotel magazine, in the fifties, and in Nova and Claudia magazin
Publicado em: 2002