Advertising Aesthetics
Mostrando 1-3 de 3 artigos, teses e dissertações.
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1. O discurso do branco e para o branco: uma análise discursiva de rótulos e propagandas
ABSTRACT: This thesis aims to analyze labeling and advertising discourses as identity devices, curtailed by and submitted to racist ideology of color, techniques of subjectivity and objectivity that materialize in the power games of daily life. From this perspective, we discussed the mechanisms that determine a speech said to be true and normalizing, establi
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 2011
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2. Um campo de concentração brasileiro : marcas enunciativas do mal-estar e da violência nas instâncias formal e diegética de Cidade de Deus
The violence is one of the most remarkable aspects about contemporary brazilian cinema. Cidade de Deus (City of God) is, in this universe of violence and of violent discourses, one of the most uncomfortable national movies of nowadays, not only because it tell us about a world of criminality, poverty and exclusion, but because it shows real stories. If they
Publicado em: 2006
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3. Estética utilitária: interação através da experiência sensível com a publicidade
This thesis analyses the interactional relations released by aesthetic experiences with advertisements published in national and international magazines of great issue. Two dimensions of interaction are contemplated in the study: the first one explores, in a broad range, the convergences, mixtures and dialogues that the mediatic industry and advertising esta
Publicado em: 2005