Virtural Community
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1. Comunidades virtuais como fonte de informaÃÃes para estratÃgias mercadolÃgicas: o caso do setor de turismo. / Virtual communities as source of information for marketing strategies: the case of the tourism sector
The evolution of new communication and information technology has introduced new ways of making business. In this context, Internet arises as a major technological innovation, whose utilization has undergone by an exponential growing, that allows great opportunities for organizations to reach consumers and improve theirs relationships. Considering the indisp
Publicado em: 2006