Values Philosophy
Mostrando 13-24 de 74 artigos, teses e dissertações.
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13. What lies behind the concept of customer relationship management? Discussing the essence of CRM through a phenomenological approach
Several authors and consulting firms show statistics indicating that at least 50% of all CRM projects fail. Some of them attempt to point out a list of factors in order to guarantee successful CRM implementation and application. However, few people (either academics or practitioners) attempt to discuss or consider the essence of the idea of CRM. The main goa
BAR - Brazilian Administration Review. Publicado em: 2009-03
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14. Desenvolvimento econômico e biossegurança: uma análise crítica ética, jurídica, econômica e social da utilização dos organismos geneticamente modificados
One frequently resorts to science to legitimize the primacy attributed to Biotechnology and to the privileged protection granted to the rights of intellectual property that are conferred on it. Therewith, there is a tendency to accept, as a presupposition, that the future must and will be shaped by the biotechnological advances. Therefore, any criticism to t
Publicado em: 2009
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15. Nietzsche: of the eternal return of same to revaluation of all values / Nietzsche: do eterno retorno do mesmo à transvaloração de todos os valores
A presente tese de doutorado investiga como, na hipótese cosmológica do eterno retorno do mesmo, ou seja, na possilidade de uma eternidade temporal, Nietzsche julgou encontrar uma nova medida de valor para realizar a transvaloração de todos os valores. Para isso, foi necessário estudarmos a formação da noção de valor em seu pensamento. Por meio dela
Publicado em: 2009
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16. Para uma ética da amizade em Friedrich Nietzsche
This work aims to analyze the Nietzsches project of an ethics of friendship, as it appears in the writings of the so-called second period of the production of the German philosopher (1876-1882). We begin with the hypothesis that the Nietzsches philosophy undertaking must be understood as an experimental process that aims to overthrow the metaphysical foundat
Publicado em: 2009
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17. AVANÇOS DO ENDOMARKETING NA CIENTIFICA FARMACÊUTICA - CIFARMA
Restructuring and qualifying internal conversation is the right way to take the internal workers to share the organization objectives and make them go towards satisfying levels, to achieve good results. The general goal of the dissertation presented was to investigate if CIFARMA, in the city of Goiania, Goiás, adopts a leadership strategy based on advertisi
Publicado em: 2009
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18. A atividade musical e a consciência da particularidade
The intent of this study was to analyze the musicality in a historical cultural perspective, which resulted in the understanding of its genesis, structure and function in different historical moments. Particularly, in the natural cultural history as well as in rupture moments that involved changes in the ways of experiencing the musicality, whether it be in
Publicado em: 2009
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19. Enfermagem em Santa Catarina em tempos de tuberculose : padrões de conhecimento de cuidado de uma época (1943-1960)
The human care in nursing gets professional through times, its interpretation passed from art to science characteristic and, more recently, as an art-science intermixed with a strongly humanistic aspect, incorporating various dimensions and patterns of knowledge in situations of nursing care. When we unveil the know-how of care practices, we are contributing
Publicado em: 2009
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20. Sobre a possibilidade de constituição de uma pedagogia do problema
The purpose of this investigation is to determine the possibility of constituting a theoretical discourse in order to epistemologically found an educational practice based on problematizing activity as an answer to the following research problem: is it possible to constitute a pedagogy based on problem, considering the epistemological implications of such pr
Publicado em: 2009
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21. A formação inicial de professores on-line : possibilidades, contradições e desafios : 2000-2005
The present study aims at investigating the ethical, political and pedagogical value of the knowledge of teachers who work with the first grades of Fundamental Education and took part of Projeto Veredas (Veredas Project) Teachers Formal Higher Education 2002-2005, identifying the possibilities, limits and challenges of that education. The analysis, which was
Publicado em: 2009
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22. Considerações sobre o projeto e gestão do sistema de serviço: uma proposta de modelo orientado para a entrega de valor ao cliente / Design considerations and system management service: a proposed model geared to deliver superior customer value
Customer perceived value is one of major antecedents of buying intention, loyalty and customer satisfaction. In spite of it, we observe theres no comprehensive service systems oriented to customer value delivery. For filling this gap, this thesis had the purpose of developing a comprehensive model of service system oriented to customer value delivery. For ge
Publicado em: 2009
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23. Cultura digital e sua influência na sociabilização dos jovens, segundo a percepção docente
The aim of this paper is to approach the influence of the Wide World Web - Internet in the sociabilization of youth within a digital culture context according to the teachers perception. For that purpose, an investigation on several leading scholars on the subject was performed, encompassing the many fields of Human Sciences Philosophy, Sociology, Education
Publicado em: 2009
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24. Contribuições da história e filosofia da ciência para o ensino da evolução biológica
The present study has as its most important goal to identify and discuss aspects in relationship to the comphrension of Biological Evolution. The presentation of subject has been distorted and the public, in general, has had influences on its understanding. Some authors made researches on the understanding of such subject with some students of High School, i
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 30/07/2008