Utilitarian Consumption
Mostrando 1-3 de 3 artigos, teses e dissertações.
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1. Moderating Effects of Sales Promotion Types
This paper aims to analyze the influence sales promotion types have on the relationship between perception of financial risk and perception of utilitarian and hedonic value on consumer purchase intentions. To this end, an experiment was conducted involving 589 participants divided into two groups defined by distinct scenarios in which the sales promotion typ
BAR, Braz. Adm. Rev.. Publicado em: 2015-06
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2. THE LINGUISTS PLACE AND LANGUAGE AS A DIVULGATION OBJECT / DO LUGAR DO LINGÜISTA E DA LÍNGUA COMO OBJETO DE DIVULGAÇÃO
The aim on this research is to promote a reflection concerning language signifying as a divulgation object within capitalist society where all becomes a consumption product. In this scene, language is a subject in the scientific divulgation discourse however it is a marginal historical position and linked to utilitarian senses and based on the empirical pers
Publicado em: 2008
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3. O significado do consumo de serviÃos de restaurante a partir da experiÃncia de compra
The research work upon which this dissertation is based had the main objective of collecting data to a better understanding of the consumption of restaurant services. The analytical approach followed places emphasis on the experience (ranging from âordinaryâ to âextraordinaryâ) of a person, while he or she is consuming that type of service. It is argued
Publicado em: 2006