Universal Audience
Mostrando 1-6 de 6 artigos, teses e dissertações.
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1. ARGUMENT, ARGUMENTATION AND UNIVERSAL AUDIENCE: THE NEW RHETORIC OF PERELMAN / ARGUMENTO, ARGUMENTAÇÃO E AUDITÓRIO UNIVERSAL: A NOVA RETÓRICA DE PERELMAN
Este trabalho apresenta as bases em que Chaïm Perelman e Lucie Olbrechts-Tyteca fundamentam o Traité de l argumentation: la nouvelle rhétorique (Tratado da Argumentação: a nova retórica), no contexto de reestruturação da retórica criando conceitos como auditório universal e comunidade dos espíritos, levando à construção de uma comunidade ideali
Publicado em: 2009
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2. A Igreja Universal na "Capital Nacional do Petróleo": considerações sobre as dinâmicas da comunicação de massa "a serviço de Deus" / The Universal Church in the "Oil Brazilian Capital": considerations about the evangelical mass media dynamics
This dissertation may be summarized as an investigation about the roles that the mass media used by the Universal Church carry out in a context of intense socials transformations. My main objective has been observing how local radio and TV programs, produced by the denomination, participate on its memberships quotidian and how they are appropriated by those
Publicado em: 2006
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3. A argumentação filosófica: Chaim Perelman e o auditório universal
The present thesis aims to investigate Perelman´s proposal of a New Rhetoric, and by doing so, it intends to achieve a better understanding of philosophical discourse. The most important objectives of this work are: defining the fundamental concepts and distinctions of a new theory of argumentation; investigating the specificity of philosophical argumentati
Publicado em: 2005
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4. Marcas e mecanismos retórico-linguísticos no discurso religioso pentecostal e neopentecostal
This work has subject the examination of the religious speech on the baptism of denomination pentecostal God is Love and of the neopentecostal Universal of the Kingdom of God, under the perspective of the new boardings of the Analysis of the Discourse and the Rhetoric. It is not intended to approach the religion as object of faith, but as producing of speech
Publicado em: 2005
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5. Glocal, global e local na publicidade â o exemplo do caso HSBC
This research is a theorical contribution for the Communication Science through the investigation of the contemporary advertisement production. We search tools to elucidate a research problem which is based on the usage of local cultural references in a society to transmit to the audience ideas for a global world. The media, as one of the segments of propaga
Publicado em: 2002
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6. Tv UCDB: um instrumental de marketing para o desenvolvimento local / Tv UCDB: um instrumental de marketing para o desenvolvimento local
The objective of this dissertation was to research and to analyze the university television marketing of the Universidade Católica Dom Bosco TV UCDB, in the anticipation that this vehicle of media is a marketing instrument and contributes directly to the occurrence of the Local Development. The work was carried through in many neighborhoods in the city of C
Publicado em: 2002