Mostrando 1-3 de 3 artigos, teses e dissertações.
1. City Marketing, Empresarialismo TurÃstico e Desenvolvimento Local SustentÃvel no MunicÃpio de TamandarÃ-PE
The main purpose of this dissertation work is to build reflections on the importance of the role of city marketing and tourist enterprising in the promotion of local sustainable development, aiming at TamandarÃ city, in the state of Pernambuco, as a possible target to public power for implementing alternatives to dynamise tourist activity. Based on a readin
Publicado em: 2007
2. Public relations in tourist industry organization: managements view from the city of Londrina-PR. / AS RELAÇÕES PÚBLICAS EM ORGANIZAÇÕES DO SETOR TURÍSTICO: Uma visão de gestores da cidade de Londrina-PR
This work outlines a multi case study about the importance of an efficient management concerning the relationship between the tourist industry and its groups of interest, the stakeholders. In order to obtain better organizational corporative results emphasizing public relations strategies. Characterizes the necessity enterprises have to implement an administ
Publicado em: 2006
3. Innovative aspects of the tourism in BelÃm of ParÃ : it is possible Clusterizar? / Aspectos inovativos do turismo em BelÃm do ParÃ: Ã possÃvel clusterizar?
The logic of cluster offers to the enterprise arrangements an organization and synergy among its members which allows the parts involved to reach advantages that separately unattachable would be given the dynamics of the world-wide market. This work had the goal to verify if the city of BelÃm of ParÃ is a tourist cluster, as this city makes use of diverse
Publicado em: 2005