VALUE CO-CREATION AND SOCIAL NETWORK ANALYSIS ON A NETWORK ENGAGEMENT PLATFORM

ABSTRACT Purpose: The study identifies value co-creation resulting from the influence of relationships, using the DART model, on an engagement platform in a specific network of companies in the Great ABC Region, which does not allow competition, that is, only one company by activity sector and contemplates different business segments with the objective of mutual benefit. Originality/value: A gap in theory regarding value co-creation based on the relationship in the cooperation network with different segments, in which clients are independent organizations. Design/methodology/approach: The r...