2015-06

Understanding the motivational perspectives of sustainability: A case of biogas production

Despite the importance of the expectations and visions of the actors involved in sustainable innovations, only the societal, motivational perspective is usually considered. The fact that local actors may have different multi-motivations is typically overlooked. The aim of this study is to examine and understand the multi-motivational perspectives in a sustainable production project. First, we introduce the concept of the object and analyze the case of a biogas production project as a mediating activity for making swine production more sustainable. We argue that the object of the activity, as m...

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