UNCERTAINTY, FLEXIBILITY AND OPERATIONAL PERFORMANCE OF COMPANIES: MODELLING FROM THE PERSPECTIVE OF MANAGERS

ABSTRACT Purpose: The purpose of this study is to propose a model to estimate how uncertainty, flexibility, and operational performance are related. The assumption is that competition in the current business environment has been broadening consumers’ options. These options have brought uncertainty to companies regarding the adoption of operational strategies, particularly to adjustment of flexibility to their competitive priorities. Originality/value: The research designed a theoretical model that presents convergent, discriminant validity, and good reliability. Therefore, it is possible t...