Potential and challenges for using neuroscientific tools in strategic management studies

Abstract Purpose The purpose of this study is to understand how neuroscientific tools are used and discussed in ongoing research on strategy in organizations. Design/methodology/approach The authors used a bibliometric study of bibliographic pairing to answer the research question. They collected data from the Web of Science and Scopus databases using the keywords “neuroscience*,” “neurostrategy*” and “neuroscientific*.” Findings This study presents a framework that relates fundamental aspects discussed in current research using neuroscientific tools: Neuroscience and its resear...

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