Neoliberalism, Applied Linguistics and the PNLD

Abstract Based on the book Neoliberalism and Applied Linguistics (Block, Gray & Holborow, 2012a), this paper aims at discussing the relationship between these two concepts. After a general discussion on the subject, the paper will deal with the use of celebrities in English language textbooks as an element of identification and as a means to advance neoliberal values. A second aspect refers to the promotion of social and cultural diversity and pluralism in a way that may be also attending to the market's interests. These aspects will finally be analysed in the series Links (Santos & Marques, 2...