Los retos de la produccion de anonaceas en Mexico: produccion y mercadeo

By analyzing the current Annonaceae's world challenges in Mexico, we consider all parties, from the producer, the target markets and all the way up to final consumer. In a globalized agribusiness environment and increasingly competitive, businesses that cater to the needs of consumers are the only ones that will survive and grow. The Inter-Entrepreneurial Cooperation, called by some "Network-Company", to jointly exploit the advantages of large companies (Consortia) and small business (quickness), is the first major challenge. A second challenge is composed of the factors driving the market: Fo...

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