La diversificación de los mercados como estrategia de la agricultura familiar

Based on different theoretical approaches on markets, the article analyzes the marketing mechanisms deployed by family fruit growers in the northeast of the province of Buenos Aires (Argentina). The area is of particular interest as a local production system which has been experiencing a retraction process, in sharp contrast with the expansion of soybeans oriented to the world markets. The analysis considers the nature of the links established and the composition of capitals as determinants of market insertion, and regards markets as areas of social interaction where new relationships are buil...

Texto completo