INNOVATION IN THE BUSINESS MODEL FROM THE PERSPECTIVE OF DYNAMIC CAPABILITIES: BEMATECH’S CASE

ABSTRACT Purpose: The literature on business models deals with creation and capture of the value obtained through innovation as elements necessary for the continuity of the companies. The concepts inherent in business models demonstrate the operation logics s for the creation of value. To verify how the value creation process occurs, a case study has been carried out based on the change in the business model of Bematech S.A, a Brazilian company from Information Technology (IT) service area. Originality/Value: The theory about business models and dynamic capabilities indicates some connection...