Impacto de las tecnologías de información y comunicación en el desempeño de la negociación internacional

ABSTRACT Objective: This article establishes relations between the level of importance of Information and Communication Technologies (ICT), the frequency of use of these tools, and the efficiency and efficacy achieved in the international negotiation processes. Design/methodology/approach: A research study is carried out in 180 import and / or export firms in Medellin city, and the proposed relations are explained through a theoretical model. With the information obtained, correlation and comparative analysis of efficiency and efficacy indicators are made. Findings: ICT are essential to ...