“I’VE FALLEN IN LOVE AND I WANT TO MEET YOU”: A LONGITUDINAL STUDY ON NEW VOLUNTEERS` MOTIVATION

ABSTRACT Purpose: To describe motivational factors of new volunteers of a religious foundation, based in Paraíba (Brazilian northeast), the light of the model proposed by Cavalcante (2012) for a longitudinal period of two years. Originality/value: There is no consensus on aspects related to the motivation to perform a voluntary activity, neither in context abroad nor in the Brazilian context. There are high turnover rates of these individuals, due to ease of entering and leaving this activity, without clarity in their causes. It is a longitudinal research, carried out in two opportunities: ...