Heterogeneity of Isomorphic Pressures: Intertwining the Resource-Based View and the Neoinstitutional Approach

The purpose of this research is to establish a conceptual framework that contributes to explaining sustained competitive advantage, forming an analytical framework that brings the resource-based view and organizational analysis' neoinstitutional approaches closer together. A detailed epistemological articulation has been undertaken to advance the understanding of strategy and competitive advantage in organizations, aggregating contribution to the literature with the proposal of a theoretical model that steadily articulates elements from organizational institutionalism and the resource-based vi...