Factores críticos de éxito de la industria del software y su relación con la orientación estratégica de negocio: un estudio empírico-exploratorio

This article presents the results of an empirical-exploratory study of companies in the Software Industry (IndSw). One of the objectives was to know the Critical Success Factors (CSF) of the SWInd and their relationship with strategic business orientation. The CSF identified and analyzed were: Government Support, Human Capital, Marketing, Quality and Innovation. The research results reveal that it is possible to identify the existence of at least two main groups of strategic orientation (cost and differentiation) within this sector. The analysis of the relationship between business strategic o...

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