ESTRATÉGIAS DE ESCRITA PARA ABORDAGEM DA COMUNICAÇÃO PÚBLICA DA CIÊNCIA NA EDUCAÇÃO EM QUÍMICA

Although the impacts of science discoveries are relevant to society, awareness of this intellectual output is still minimal. Much of this communicative failure between researchers and the general public lies in the disclosure, which contributes to the superficiality and misinterpretations of the content served. Strategies need to be found to improve science communication worldwide, promoting well-grounded content and accessible language to a non-specialist audience. This work aims to report writing strategies used in a course about public communication of science, offered to undergraduate chem...