EMPIRICAL COMPARISON OF THE MULTIDIMENSIONAL MODELS OF ITEM RESPONSE THEORY IN E-COMMERCE

ABSTRACT The measurement of latent traits within the organizational field such as quality, effectiveness and learning has been conducted in several formats using a wide variety of quantitative methods, including Item Response Theory that consistently increased in organizational studies. The purpose of this article is to compare the hierarchical and non-hierarchical structures of three multidimensional models of ItemResponse Theory, based on the interface quality measurement in e-commerce sites. We compared the multiple unidimensional, compensatory multidimensional and bifactorial models, and a...