Determining Factors Affecting Consumer’s Decision to Purchase Organic Chicken Meat

ABSTRACT In the present study, the effect of consumers’ perception levels (product, price, and benefit perception), consciousness levels (health, environment, and animal welfare), and sociodemographic characteristics on the purchase decision of organic chicken meat were examined.Logistic regression analysis was used to determine the relationship between the purchase decision of organic chicken meat and the perception level, consciousness level, sociodemographic characteristics. As a result of the analyses made, it has been determined that organic chicken meat naturalness perception, value-qu...