15/07/2019

Antecedents and consequences of impulse buying: a meta-analytic study

Abstract Purpose The purpose of this paper is to propose a framework to distinguish between various types of antecedents and consequences of impulse buying. The authors tested it using a meta-analytical approach. Design/methodology/approach The authors examined 12 databases and analyzed 178 relationships in 100 articles. For the quantitative data analysis, the authors used the coefficient of correlation r as a metric to measure the effect size of the studied scope variables. Findings The findings of this meta-analysis demonstrated significant relation of antecedents and consequences of the ...

Texto completo