AN INDEX TO EVALUATE THE ACCEPTANCE OF SPECIALTY COFFEES IN CONSUMER GROUPS

ABSTRACT Numerous factors are related to the individual sensory perception of consumers, which makes it impossible to adapt a model that explains their behavior. In this context and given the scarcity of statistical indexes that evaluate preferences for specialty coffees, new statistical methods should be studied. To this end, our study aimed to create an index that measures the acceptance of specialty coffees. The index was built considering the fit of regression models as a function of principal component scores. Validation was done by significance tests, whose probabilities were obtained by...