2012-05

A constructionist approach for the study of strategy as social practice

The goal of this paper is to present an analytical perspective of strategy as social practice in organizations by the articulation of proposals by Foucault, Certeau and Moscovici on social dynamics. To accomplish its intents it discusses the convergences and divergences between social dynamics in Foucault (1972, 1999, 2003a, 2003b), knowledge, power and subjectivities from Moscovici (1961), and Social Representation Theory (SRT) as articulated with the concept of everyday strategies and tactics by Certeau (1990). The paper presents the micro and macro delineations in investigations involving s...

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