A COMPARISON OF HEDONIC AND UTILITARIAN DIGITAL PRODUCTS BASED ON CONSUMER EVALUATION AND TECHNOLOGY FRUSTRATION

Abstract This study explores how hedonic mobile applications (apps) compare to utilitarian apps in consumer evaluation. We posit that achieving a set of passionate consumers is a pre-cursor to product success in markets, whereas technology frustration is a negative hindrance to the product success. Also, we argue that technology frustration may act as a negative complementing factor to consumer passion, and this effect is higher for hedonic products than utilitarian products. We contextualize our study to the android apps, and used a dataset that tracked 19,121 apps in the android market for t...