Strategies Of Persuasion
Mostrando 1-12 de 23 artigos, teses e dissertações.
-
1. A construção social de um sistema de mobilidade inteligente: mapeando controvérsias no caso do Swisspass
Resumo A ideia prevalente de cidades inteligentes pressupõe o uso de tecnologias digitais para uma gestão supostamente mais eficiente das dinâmicas urbanas. Há uma necessidade científica de se conhecer tais processos, a partir das ciências sociais. Dentre os vários setores da gestão urbana, o de mobilidade é um dos mais sensíveis a mudanças tecnol
Cad. Metrop.. Publicado em: 15/04/2019
-
2. Soft Power, Hard Aspirations: the Shifting Role of Power in Brazilian Foreign Policy
Journalists and policy analysts have highlighted the emergence of Brazil as a regional power. However, little attention has been paid to its foreign policy strategies. Brazil's rise to prominence in world politics represents the historical culmination of a foreign policy featuring two main strategies – persuasion and consensus building – both of which em
Bras. Political Sci. Rev.. Publicado em: 2014-09
-
3. Persuasão e sedução: os caminhos do texto publicitário pela intertextualidade e interdiscursividade / Persuasion and seduction: the ways of the advertising text by intertextuality and interdiscursivity
From the theories of Textual Linguistics and discourse analysis, this work has for object to study the process of production and reception of advertisement printed, investigating specifically the intertextuality and interdiscursividade as a way of binding information found in the cultural repertoire of society. Analyzes, therefore, the effects of such texts
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 11/12/2012
-
4. A persuasão na propaganda dirigida a crianças: uma análise sob a perspectiva da gramática sistêmico-funcional
The marketing techniques aimed at children have lead to them desire for the act of buying, creating needs sometimes superfluous. For the modern advertising, it is clear that mass consumption is only possible if the producer expresses a persuasive message under a guise of information (FUERTES-OLIVERA et al., 2001). Advertisers attract potential buyers through
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 08/11/2012
-
5. A arte retórica nos discursos do apóstolo Paulo. As estratégias de convencimento e persuasão frente à diversidade de auditórios / The rhetorical art in speeches of Paul the Apostle: the strategies of conviction and persuasion facing the diversity of audiences
A presente tese visa a apresentar uma análise dos procedimentos retóricoargumentativos empregados pelo apóstolo Paulo em suas epístolas, a saber: Romanos, 1 e 2 Coríntios, Gálatas, Filipenses, 1 Tessalonicenses e Filemon. Todas as consultas que lhes foram feitas basearam-se nos textos gregos, o que permitiu, o quanto possível, uma maior proximidade do
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 23/02/2012
-
6. O Pro Milone de Cícero: tradução e estudo da invenção / Cicero\ s Pro Milone: translation and study of the invention
On April 8th, 52 B.C., nearly three years after finishing his most complete rhetorical work, De oratore, Cicero resumed his duties in the courts. Against the forums extraordinary backdrop, surrounded by the armed garrison of Pompeii and packed with a hostile audience, the Arpinate appeared there to defend his friend and tribune Titus Annius Milo, accused of
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 08/12/2011
-
7. Strategies of persuasion in the religious discourse of the Universal church of the kingdom of God : a systemic functional analysis / Estratégias discursivas de persuasão no discurso religioso da Igreja Universal do Reino de Deus: uma análise sistêmico funcional
O presente trabalho tem por objetivo identificar as estratégias persuasivas utilizadas pelos líderes religiosos da Igreja Universal do Reino de Deus (IURD) para atrair e manter seus fiéis. O quadro teórico adotado é o da Linguística sistêmico-funcional, mais especificamente, o Sistema da Avaliatividade - com foco no subssistema do Engajamento. O corpu
Publicado em: 2010
-
8. Metadiscoursivity and persuasion in interviews given by candidates running for Mayors Office in São Paulo / Metadiscursividade e persuasão em entrevistas com candidatos à Prefeitura de São Paulo
This work aims at investigating and describing the relations between metadiscoursivity and persuasion, point not properly scrutinized in spite of being often mentioned in metadiscourse-related studies. In order to do so, this research hypothetically bases upon the relevance of such expressions especially in contexts which turn out to present polemicity in th
Publicado em: 2009
-
9. Adequação e persuasão: da teoria da linguagem ao discurso publicitário / Adequacy and persuasion: from theory of language to advertising discourse
This work intents to make a large and grounded research about the linguistic technics of construction of meaning in advertising. From the history of language and discourse theories, this research will make a definition for the rethorical and discoursive strategies which stimulates a kind of socio-affective integration in the new consumism culture. After this
Publicado em: 2009
-
10. The construction of organizational identity: discourses on a Brazilian private railroad
Considering the current organizational macro-environments, we notice that competitors have become more aggressive. At the same time, some stakeholders are expecting more from organizations in relation to social and environmental issues. Therefore, in order to survive in this context, it is crucial for organizations to know better their identity, which is pro
BAR - Brazilian Administration Review. Publicado em: 2008-09
-
11. Os recursos persuasivos no editorial de jornal sob a perspectiva da lingüística sistêmico-funcional / The persuasive resources in the newspaper editorial under the perspective of systemic functional linguistics
The present study is a social semiotic account of a newspaper editorial, which draws on both Hallidays (1985, 1994) Systemic Functional Linguistics and Faircloughs Critical Discourse Analysis. Of particular interest is the persuasion explicit or implicit present in an editorial from the Brazilian newspaper Folha de S.Paulo. The aim of a critical linguistic a
Publicado em: 2008
-
12. FRONTEIRAS E CONVERGÊNCIAS ENTRE PUBLICIDADE E FOTOJORNALISMO: ESTRATÉGIAS COMUNICACIONAIS DA IMAGEM PUBLICITÁRIA
This work aims to address some of the strategies of persuasion of advertising speech. From the perspective of its relation with journalism, mainly photojournalism, advertising tries to establish itself on strategies to make real and supposed evidence of the products qualities, which Floch means as advertising reference. Such strategies are based on figurativ
Publicado em: 2008