Strategies Milk Industry And Supermarket
Mostrando 1-2 de 2 artigos, teses e dissertações.
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1. ESTRATÉGIAS DE COMERCIALIZAÇÃO DE LEITE E DERIVADOS LÁCTEOS: UM ESTUDO DE CASO / STRATEGIES OF MARKETING OF MILK AND DAIRY PRODUCTS: A CASE STUDY
The objective of this work was to present how the milk industry formulates its strategies for the maintenance of a lasting relation with the retail customer. This present dissertation deals with the strategic management and their relationship with the supermarket sector- their main client. The use of the five competitive dimensions - negotiation, flexibility
Publicado em: 2008
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2. STRATEGIES OF MARKETING OF MILK AND DAIRY PRODUCTS: A CASE STUDY / ESTRATÉGIAS DE COMERCIALIZAÇÃO DE LEITE E DERIVADOS LÁCTEOS: UM ESTUDO DE CASO
The objective of this work was to present how the milk industry formulates its strategies for the maintenance of a lasting relation with the retail customer. This present dissertation deals with the strategic management and their relationship with the supermarket sector- their main client. The use of the five competitive dimensions - negotiation, flexibility
Publicado em: 2008