Strategic Orientation
Mostrando 1-12 de 47 artigos, teses e dissertações.
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1. Antecedents and Consequences of Three Selling Strategies in Social Enterprises
Abstract Purpose This paper analyzed the effect of a long-term strategic orientation and selling capability on three selling strategies, and their effect on the social impact of hybrid social enterprises. Theoretical framework This study relied on the conceptual effect of a long-term orientation and selling capability on selling strategies, as well as the
Revista Brasileira de Gestão de Negócios. Publicado em: 2023
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2. Impact of innovativeness, risk-taking, and proactiveness on export performance in a developing country: evidence of qualitative study
Abstract Purpose This study aims to explain the effect of entrepreneurial orientation (EO) dimensions on firms’ export performance. The study has considered three dimensions of EO: innovativeness, proactiveness and risk-taking. Export performance has been measured through multifaceted determinants: financial, strategic and satisfaction levels of exporting
RAUSP Management Journal. Publicado em: 2022
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3. THE MEDIATING EFFECT OF PROACTIVE MARKET ORIENTATION CAPABILITY IN ENTREPRENEURIAL ORIENTATION AND SERVICE INNOVATION
ABSTRACT Purpose: The purpose of this article is to verify the mediating effect of a proactive market orientation capability in the relationship between entrepreneurial orientation (EO) and service innovation in micro and small companies in the food-away from home sector. We analyzed the mediating effect of a marketing capability (proactive market capabilit
RAM, Rev. Adm. Mackenzie. Publicado em: 05/04/2018
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4. The influence of shared mental models between the CIO and the Top Management Team on the strategic alignment of Information Systems: a comparison between brazilian and US companies
The gap in the understanding between the chief information officer (CIO) and the management team (TMT) has been cited as a contributing factor to their often troubled relationship. The objective of this study is to examine the development of shared mental models (SMMs) between the CIO and TMT about the role of information systems in the organization. An SMM
JISTEM J.Inf.Syst. Technol. Manag.. Publicado em: 2013-12
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5. Sub-bacia do Alto Piranhas, sertão paraibano: percepção ambiental e perspectivas na gestão dos recursos hídricos. / Sub-Basin Alto Piranhas, Sertão Paraibano: environmental perception and perspectives in the management of water resources.
The Water Resources Management can be defined as the set of actions aimed at regulating the use, control and protection of water resources in accordance with relevant legislation and standards. Proper management of water resources becomes even more necessary in semiarid regions, which present peculiarities as the occurrence of irregular rainfall and high eva
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 23/03/2012
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6. The Entrepreneurial Orientation-Dominant Logic-performance relationship in new ventures: an exploratory quantitative study
Entrepreneurial Orientation (EO) has received substantial conceptual and empirical attention, representing one of the few areas in entrepreneurship research in which a cumulative body of knowledge is developing. Nonetheless, an important message from past research is that simply examining the direct effect of EO on firm performance provides an incomplete pic
BAR - Brazilian Administration Review. Publicado em: 2012-05
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7. Knowledge management, market orientation, innovativeness and organizational outcomes: a study on companies operating in Brazil
This article analyzes the study of the relationship among knowledge management, the company's market orientation, innovativeness and organizational outcomes. The survey was conducted based on a survey held with executives from 241 companies in Brazil. The evidence found indicates that knowledge management directly contributes to market orientation, but it re
JISTEM - Journal of Information Systems and Technology Management. Publicado em: 2012-04
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8. Relacionamento entre ambiente organizacional, capacidades, orientação estratégia e desempenho: um estudo no setor hoteleiro brasileiro
O estudo dos antecedentes do desempenho tem sido central para os pesquisadores da área de estratégia. Estudar a orientação estratégica vista como antecedente do desempenho, bem como interveniente na relação de variáveis internas e externas com o desempenho em hotéis brasileiros se mostrou como um trabalho relevante. Desta forma, este trabalho objeti
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 2011
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9. Gestão do conhecimento, orientação para o mercado, inovatividade e resultados organizacionais: um estudo em empresas instaladas no Brasil / Knowledge management, market orientation, innovativeness and organizational results: a study in companies installed in Brazil
This thesis introduces the study of the relationships among the effective knowledge management, market orientation, innovativeness and organizational results. Starts of the presupposition that the knowledge is a resource of the companies and that it can be managed through related processes for capture, creation, sharing, dissemination, organization and appli
Publicado em: 2010
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10. Identificação de relações de importância entre elementos de maturidade de alinhamento negócios-TI e tipos estratégicos
Em um ambiente competitivo, dinâmico e altamente regulado corno o setor financeiro brasileiro, as orientações estratégicas das empresas devem estar alinhadas com o ambiente. Embora a literatura de alinhamento estratégico seja muito rica, existe um reduzido número de estudos envolvendo elementos de alinhamento estratégico e orientações estratégicas
Publicado em: 2010
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11. La bioprospección como un mecanismo de cooperación internacional para fortalecimiento de capacidades en ciencia y tecnología en Colombia
Bioprospecting, defined as the exploration of biodiversity targeted for commercial purposes, has recently become a potential strategy whereby biodiversity-rich countries can enhance their endogenous capacities to perform S&T activities, especially by interacting with more technologically developed countries. Therefore, this work focuses on analyzing the mech
Ciência da Informação. Publicado em: 2009-12
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12. The internationalization process of brazilian companies: a study of multiple cases in the heavy construction industry
The aim of this article is to describe and to analyze how the consolidation in the international markets of Brazilian construction companies occurred. The methodological procedures had been classified as descriptive conclusive research and data was collected under a qualitative orientation. A study of four companies was conducted: Andrade Gutierrez, Mendes J
BAR - Brazilian Administration Review. Publicado em: 2009-12