Semilinguistic
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1. INTER-GENDER IN ADVERTISING:a semilinguistic approach / Intergenericidade em anúncios publicitários: uma abordagem semiolinguística
This work presents a study about all genres, like persuasion resource in advertising, analyzed from Semilinguistics theoretical model, it was proposed by Charaudeau (2008), whose goal is to verify how all genres takes part in the enunciated construction, considering the position which was adopted by the subject (allocution, elocution and no locution) in the
Publicado em: 2009