Risk Of Brand Name Loss
Mostrando 1-2 de 2 artigos, teses e dissertações.
-
1. Allocation of authority in franchise chains
This article investigates the level of delegation in franchise chains, distinguishing the two most relevant franchising models: Business Format Franchising and Learning Network Franchising. The two models basically differ on the level of real authority (effective control over decisions) exercised by the franchisors. Differences in business features, such as
Publicado em: 19/07/2010
-
2. Análise da relação franqueador-franqueado em redes de franquias de alimentos.
This dissertation investigates the organization architecture of franchise chains in Brazil, particularly in food franchising. We analyze the organizational architecture by means of a set of variables that allows to classify franchise chains in accordance with the typology of franchising generations, as it is usual in the franchising literature. In order to p
Publicado em: 2005